Privacy Policy

1. Introduction

Ready to Exit My Practice (operated by BBMA LLC / First Choice Business Brokers, referred to as "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit healthcarepracticebrokerage.com or submit inquiries through our forms.

By using this website, you agree to the practices described in this policy. If you disagree, please do not use the site.

2. Information We Collect

We collect information you provide directly through our lead forms and contact requests. This may include:

• Name, email address, and phone number
• Practice type and size (revenue range, description)
• Timeline and intent (selling, buying, valuation inquiry)
• Any additional details you voluntarily provide in form fields

We also collect limited technical data automatically, including IP address, browser type, referring URL, pages visited, and time on site — via Google Analytics and standard web server logs. This data is used in aggregate to improve site performance and is not linked to personally identifiable information.

3. How We Use Your Information

Information you submit is used to:

• Respond to your inquiry and schedule a confidential consultation
• Provide a practice valuation or requested information
• Contact you regarding your inquiry via phone, email, or text
• Maintain records of our engagement for compliance and internal purposes

We do not sell your personal information to third parties. We do not use your information for advertising targeting beyond our own site analytics.

4. Confidentiality Commitment

We understand that practice owners exploring a sale have extraordinary confidentiality needs. Any information you share with us — including the fact that you are considering a sale — is treated as strictly confidential. We do not disclose your identity, practice name, or any information about your inquiry to any party without your explicit written consent.

All team members are bound by confidentiality obligations. Information is shared only on a need-to-know basis within our team to facilitate your transaction.

5. Third-Party Services

We use a small number of third-party services to operate this website:

• Google Analytics — collects aggregate site usage data. You can opt out via Google's tools at tools.google.com/dlpage/gaoptout.
• Cloudflare Turnstile — used for spam prevention on our contact forms. Cloudflare processes limited technical data as described in their privacy policy at cloudflare.com/privacypolicy.
• Google Cloud Functions — our form submissions are processed and stored via Google Cloud infrastructure. Data is stored in the United States.

We are not responsible for the privacy practices of these third parties and encourage you to review their respective policies.

6. Cookies

This website uses cookies primarily through Google Analytics to understand aggregate visitor behavior. No personally identifiable information is stored in cookies. You can disable cookies in your browser settings; doing so will not affect your ability to view or use this website.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect information you submit. However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

This website is intended for adult healthcare practice owners and professionals. We do not knowingly collect information from individuals under 18. If we become aware that we have inadvertently received information from a minor, we will delete it promptly.

9. Your Rights

You may contact us at any time to:

• Request access to the personal information we hold about you
• Request correction or deletion of your information
• Opt out of future communications from us

To make a request, email us at contact@atlantametrofcbb.com or call (770) 203-1100.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the site after any changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Ready to Exit My Practice — First Choice Business Brokers
279 West Crogan Street, 30046
Phone: (770) 203-1100
Email: contact@atlantametrofcbb.com